As we enter a new decade, Squash fans can reflect on the last decade as a respectable era of greatness, especially in countries that are emerging as challengers to the top 3 elite countries.
Besides the challenge of which country is better at Squash, there have been key moments in Squash that have defined Squash as the most interesting sport of all time.
The impact of these moments has changed the attitudes of the sport, especially to those who didn’t know about the sport, but now do because of intriguing developments both on/off the court has brought about more value to the sport.
From rising stars to new innovations
So what are our top 7 stories that have inspired us? Well, from our research we have selected 7 key moments in Squash from the 2010s:
Rising star Chris Binnie:
As company with Jamaican lineage, hearing about Chris Binnie rise to the top as one Jamaica’s well-known sports superstar is one of the highlights of the 2010. He is 9 time regional Squash champion and team captain of the Jamaican World Squash team.
The impact of World Squash Day
Every October, Squash clubs across the globe open their doors to invite members of their local community to a free taster session at their club. The founder of the event is Alan Thatcher and is has backing from the World Squash Federation, PSA, and national federations across the globe.
With Women’s Squash there has been a lot of ground breaking development notably pay equality and women’s Squash day. As a result there has been a lot of initiatives that increased women’s Squash participation such as England Squash’s program Squash Girls Can.
Nicol David v Laura Massaro: US Open (2015)
Even though this was a quarter-final match, it was truly of one of greatest matches between Squash greatest champions of the 2010’s:
Source: PSA SquashTV – YouTube
InteractiveSquash – bring the gamification to Squash
The innovation of mixing Squash with gamification technology to make a smart Squash court is perhaps one of the best things that could have happened in the 2010s, as it helps make the sport more fun for children to take up (including adults) and also helps keep Squash courts open at independent clubs.
Saudi Women’s Squash
In 2018, Saudi Arabia hosted the first ever women’s squash tournament in Riyadh; the tournament came about the reforms led by Crown Prince Mohammed bin Salman that include a lifting of restrictions on women. For the women of Saudi Arabia, the squash tournament follows the lifting of the ban, allowing women to drive in the country.
Showcase event at Youth Olympics
Despite a number of campaigns to get Olympic inclusion, Squash managed to have a presence at the 2018 Youth Olympic Games:
Source: World Squash TV – YouTube
Egypt become world beaters in Squash
In the past both Australia, England and Pakistan were the dominate teams of Squash but in the 2010’s decade Egypt have become the leading team in Squash across the junior and senior categories, taking titles consecutively in major tournaments such as the World Junior Squash Championships to the Women’s & Men’s World Open title.
For years Squash has been lobbying to get into the Olympic Games, but in 2018 the sport put on a excellent showcase event at the 2018 Youth Olympic Games in Buenos Aires, Argentina.
Why are these moments so pivotal to Squash? In our humble opinion, these moments have inspired young people to take up Squash, plus enhance the reputation of the sport.
Also, the success overseas translates into more funding for the grassroots development initiatives and also support from local corporations looking to improve their brand associations with the sport.
Building upon success in last decade
Come 2020, there is no doubt it will usher in a lot of new names on the Squash, plus some new developments with the emerging countries looking to challenge Egypt, England and Malaysia across the individual and team’s categories of the sport.
Furthermore, if the venue is standalone venue then look about building up a strong strategic partnership with local youth groups with a business angle of promoting health awareness.
In conclusion, we reckon that Squash is going continue to grow in participation despite the number of courts being removed – to combat the governing bodies of the relevant country or regional group need to do more than provide funding to help improve the club but be open to collaboration with organisation with similar synergies.
Here’s to great decade of Squash and long may it into the 2020s.