The impact of 2017 British Squash Open


Last month was 2017 the Allam British Squash Open, from which the impact was positive as it made headlines for the right reasons, as it was all British final and drew comparison to Wimbledon Tennis final.

Sarah-Jane Perry Laura Massora

Sarah-Jane Perry and Laura Massora

 

 

 

 

 

 

The final was U.K. Squash no.1 & World no.2 Laura Massaro and fellow Brit Sarah-Jane Perry, one journalist at The Guardian drew a comparison to a Wimbledon tennis final, given it was all British final; the article was a fair comment and an excellent comparison to another racquet sport and great coverage for Squash that will boost the profile of the British players and their international counterparts.

Despite no YouTube Live coverage, the regular updates on social media were useful and even the content featured on BBC Sport got many Squash enthusiasts interested.

So why Wimbledon comparison? Well, it was the first time in 26 years of the British Squash Open, there was been an all-British final, hence you would think one of major broadcasters would make news of this…..you would be wrong in thinking so.

There hasn’t been an all British Wimbledon final in decades, in fact Andy Murray was first male to win at Wimbledon in 77 years in 2013, and he did so again in 2016.

Imagine, if was two Americans in the US Squash Open Final: the media would be enormous and there would be comparisons with other great US sporting finals or matches.

Squash v Tennis

Looking at the two racquet cousins, Squash has produced more home grown champions than Tennis, but doesn’t have the same clout as Tennis in terms of prize money and Olympic inclusion. Whenever there is a female final at Wimbledon that features the Williams sisters, the press go mad in coverage, but with Squash there was no such thing – only a short mention in the tabloids.

However, the impact of 2017 all British final will be talked about years with hopes of another one, along with all British men’s final.

What next for British Squash?

The news of British final should be a boost for the grassroots squash development and also be the catalyst to encourage more females of any background to take up Squash at their nearest Squash club, especially if there is a female only fitness suite.

Furthermore, the comparisons between Squash and Tennis are great, as it shows that neither sport is a minority sport. The only wish Squash is it needs more PR to compete with Tennis in the form of Olympic inclusion!!

Oddly enough, British men’s No.1 Nick Matthew made headlines by donating his winnings from the Canary Wharf Squash Open to young child suffering with a tumour, this story was featured on Sky News.

Overall, the success of Laura Massaro is great for the sport and like Nicol David, Laura is an inspiration to any future squash player plus a great ambassador to the sport; in addition worthy of a BBC Sports Personality nomination and OBE.