Reflecting on first decade


November 2019, marks a decade ago when I began the Onyx Squash Academy and it has been a hell of a journey.

Originally, I initially set up as project as a platform to make change in the world of Squash and work our friends Sprintz Leisure Ltd in effort to tackle social inclusion, using Squash as a learning tool.

So far in our journey in bringing about community cohesion we have promoted awareness of Squash on a global and unearthed some nations that are emerging onto Squash scene.

Despite this, our journey has been eventful but see this a journey to greatness in making the onyx Squash academy the most after organisation in tackling youth related issues through sport.

An unjustified obstacle

If anyone thinks it has been easy journey in setting this business, well it hasn’t we hit a few obstacles along the way namely our West Midlands base associate causing us the worst kind of pain, with no justification which could have resulted in the business being closed before it had a chance to reach the marketplace.

Despite, we were able to proceed with the project thanks to help from a good friend (also affiliate partner) and one of our advisory board members who helped in sourcing out a great website host as the first one was slightly expensive aligned with lack of technical support.

Building a challenger brand

In light of the obstacles, our founders decided to focus more on building the Onyx Squash Academy brand with a robust marketing strategy.

Needless to say, he’s been a marketing professional for over a decade and even turned offers of external agencies to help build our website, broker partnerships and digital marketing services, notably SEO.

As a result of the marketing efforts of the founder, we have a decent looking website and doing well on Google. In addition, attracted the attention of some of the key people in Squash.

Persistence leads to new areas and contacts

In 2017, we made our partnership with Sprintz Leisure Ltd secure but then it fell through due to circumstances out of our control that had a negative impact on our founder, as he was too be upset about it.

Regardless, he is very persistent (a trait inherited from a family member), our platform is going with the welcome addition of three advisory board members and a Squash professional.

Furthermore, we have built up a platform for our affiliate partners to do guest blog posts to with a Squash angle.

So many people have asked, what’s are our plans for 2020?

Well, there is going to be a change and more coverage of the Onyx Squash Academy, with an emphasis of strategic collaboration and a lot more blogs from guest bloggers.


Blog post by Jermaine Ranger MCIM Chartered Marketer