Defining the value of partnerships


In life you are defined by what you accomplished against the odds, in business a brands success is not only down to great leadership – but it’s the value of partnerships with other companies.

Over the last few years, the Onyx Squash Academy, has been very fortunate to have received the best advice and support from a number of highly experienced professionals in the field of finance and business development, from which we have been able to establish a network partners based in Kent, London and now the West Midlands.

As a non-for-profit sports initiative, we have links with other social enterprises whose brand values match our vision and in return, we have made one of their senior directors a member of advisory board and panel:

  • Advice4Renters – a specialist housing advocacy firm in Kilburn, North West London with a mission to ensure tenants live in decent, secure and affordable private rented homes with access to rights and justice for all regardless of income.
  • Feel Good Cooperative – located in Kent, the company is made up of a group of like-minded individuals, who volunteer their holistic therapy services to promote the health and wellbeing of the local community.

Alongside these social enterprise brands, we have welcomed two new commercial partners, from the finance world – Synergy Exchange who are located in the heart of the financial district of Central London, the director of company is an old friend of the founder and with Sprintz Leisure Ltd, owner of Sprintz Health & Fitness Club, are our strategic partners in delivery community cohesion through squash.

As for our team, we recently recruited Marie Natasha Mooruth, a female educator from Coventry, who is an alumnus from the same university as our founding director. She will serve as our non-executive Director.

With a strong background of education, Miss Mooruth has worked as a Travel & Tourism Lecturer at LESOCO and Coventry University College, aligned with commercial experience of working for Marks & Spencer and Hilton Hotels.

Why do we partner with certain brands?

Well a famous quote by Elliott Bisnow sums up why we choose partner with different companies:

There is no greater feeling in business than building a product which impacts people’s lives in a profound way. When we look around at the thousands of people who have attended Summit gatherings, it makes us smile to see the new friendships, business partnerships and philanthropic initiatives that each event produces.

This may sound like a motivational quote for a event product based organisation, but as a service organisation it applies to our company philosophy.

Our future

Looking at the state of economy and the uncertainty about BREXIT, we strongly believe that it is crucial that a number of partnerships as it is vital to business growth and future development, even if there are two different business models.

For 2017 and beyond, we will work our partners in delivering our mission and in return we will help them grow their brands through joint initiatives.